01 CLIENT PROJECT

Florist La Romaine

Complete redesign for an established florist: smoother purchasing flow, elevated brand presence, and stronger SEO foundations.

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MANDATE

Strategic Redesign & UI/UX
E-Commerce Store
Brand Identity & Visual Direction
SEO & Acquisition Strategy
Social Media Marketing
Automation & Cart Recovery
Maintenance Plan
Web Hosting
Photography & Video

YEAR 2025

BUSINESS TYPE Florist

WEBSITE fleuristelaromaine.ca

A floral institution enters the digital age.

Since 1995, Fleuriste La Romaine has been an iconic reference on Montreal's South Shore. Yet their online presence no longer reflected the excellence of their arrangements. A radical transformation was needed to compete in a hyper-competitive market.

The Challenge

An ageing, neglected website with an interface stuck in the past. A critical lack of SEO, copywriting, and advertising (Google, Facebook) left them invisible against the competition. Worse still, a cumbersome checkout experience was causing a critical loss of orders through massive cart abandonment rates.

BEFORE

AFTER

We orchestrated a complete overhaul. From crafting a new visual identity to UX/UI optimisation, every pixel was engineered for conversion. The customer journey was stripped down to its essentials — navigation is seamless, and just a few clicks are all it takes to complete a purchase. In parallel, we deployed high-impact ad creatives and an automated email cart-recovery system.

Technologies

WordPress
WooCommerce
PHP
Sass / CSS
JavaScript

+70% Cart
Recovery

#1 Search
Rankings

30 yrs Expertise
Showcased

The Impact

An elegant, future-proof interface worthy of the brand's reputation. The new SEO positioning pushed the site to the top of search results. ROI was immediate: the automated recovery strategy converted +70% of customers who had abandoned their cart, turning potential losses into tangible revenue.

This team transformed our online store into a showcase that truly reflects the heart of our flower shop. Online sales increased within the first month. Outstanding work, delivered on time.